this isn’t working.
essays and studio notes from inside the practice of building businesses that hold.
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(essays first. invitations second. always in that order.)
this is a living archive of what breaks in business, and what can be rebuilt.
some essays are sharp and structural.
some are messy and mid-process.
all of them are honest.
inside the studio, we don’t just name what’s not working. we examine the structure, reframe the story, and sketch what else might be possible. these essays are part of that practice.
for anyone who's ever looked around at a successful business and thought, this can’t be it. these pieces name the tension, trace the truth, and imagine another way.