in practice.

Essays and studio notes from inside the practice of building businesses that hold.

a living archive of what breaks in business, and what can be rebuilt. some essays are sharp and structural. some are messy and mid-process. all of them are honest.

essays first. invitations second. always in that order.

Brittany Martin 11/23/25 Brittany Martin 11/23/25

The Speed of Trust: What I Learned While Parenting, Pivoting, and Starting a PhD

Brittany Martin 11/9/25 Brittany Martin 11/9/25

Why “Smart” Business Decisions Feel So Bad: The Hidden Cost of Revenue-First Thinking

Brittany Martin 11/2/25 Brittany Martin 11/2/25

Getting Good at Limits Before Limits Get Good at Us: Practicing a More Sustainable Way to Work

Brittany Martin 10/26/25 Brittany Martin 10/26/25

Rewriting the Rules: What Monopoly, the Bolsheviks, and Modern Business Have in Common

Brittany Martin 10/19/25 Brittany Martin 10/19/25

The Proximity Principle: Building Regenerative Systems in an Extractive Economy

Brittany Martin 10/12/25 Brittany Martin 10/12/25

The Economics of Exhaustion: What the Coaching Industry Reveals About Burnout and Extraction

Brittany Martin 10/5/25 Brittany Martin 10/5/25

The Cost of Carrying What Isn’t Yours at Work (and How to Stop)

Brittany Martin 9/28/25 Brittany Martin 9/28/25

AI’s Future Isn’t Fixed: Why Foundations Matter More Than Features

Brittany Martin 9/14/25 Brittany Martin 9/14/25

How Capitalism Shows Up in Small Business (and How to Resist It)

Brittany Martin 9/7/25 Brittany Martin 9/7/25

Practicing the Future: How Small, Human Stories Redefine Business as Usual

Brittany Martin 8/31/25 Brittany Martin 8/31/25

How Small Businesses Can Model Values That Corporations Can’t

Brittany Martin 8/24/25 Brittany Martin 8/24/25

The Hidden Cost of $100M Launches: Power, Urgency, and Extraction

Brittany Martin 8/17/25 Brittany Martin 8/17/25

The Book I had to Write to Leave

Brittany Martin 8/10/25 Brittany Martin 8/10/25

Why a $250K Business Might Be More Profitable Than a $1M One

Brittany Martin 8/3/25 Brittany Martin 8/3/25

When Mindset Isn’t Enough: How to Vet Business Support That Actually Works

Brittany Martin 7/27/25 Brittany Martin 7/27/25

The Cost of Playing by the Rules: Why I Stopped Trying to Fix Systems from Within

Brittany Martin 7/20/25 Brittany Martin 7/20/25

Momentum vs. Meaning: My Business Update No One Asked For

Brittany Martin 7/13/25 Brittany Martin 7/13/25

Can You Build a Business and Still Take Time Off? I Tried.

Brittany Martin 7/6/25 Brittany Martin 7/6/25

You don’t need a perfect plan. You need a system that lets you adjust.

Brittany Martin 6/29/25 Brittany Martin 6/29/25

Your Culture Isn’t Toxic—It’s Misaligned. And That’s Fixable.(and how to see it before your team—or your body—pays the bill)

Want these notes on business, leadership, and repair delivered to your inbox?

essays first. invitations second. always in that order.

work in practice

monthly letters & updates — essays first, invitations second. always in that order.

Equity-Centered Coaching certified badge

About Read “In Practice” COO-fessions Instagram