behind the sessions
each case study shows a different entry point into the work: business model, delivery structure, team capacity, or positioning. what ties them together is the outcome—we named the pattern, mapped what needed to change, and built a structure that could hold the next phase.
The Self-Portrait — Clarifying the Next Evolution of a Body of Work
"Brittany is a breath of fresh air in the online business world. I worked with Brittany at a critical transition point in my life and career and was blown away at how quickly she was able to help me hone in on a new brand direction. I started my work with her feeling a bit lost and unfocused about the next evolution of my body of work and she was able to help me clarify and build out a brand voice, positioning, and visibility plan that felt truly aligned. I cannot recommend her highly enough."
Client
A coach, speaker, and author navigating a career and brand transition after a major leadership and business shift.
Why They Booked the Session
After years of running a successful business, they reached a turning point: their role, audience, and energy were changing. They wanted to evolve their brand without losing the trust and recognition they’d built—and without rushing into a direction that didn’t feel like them.
They booked The Self-Portrait session to:
Clarify the next evolution of their body of work.
Refine brand voice and positioning to reflect both their expertise and new vision.
Identify how they wanted to show up visibly without overextending.
What We Did
In two hours, we:
Explored their past and current work to identify the throughline that still felt alive.
Named the core brand themes and differentiators that would anchor the next chapter.
Reframed their audience and offer focus so the work feels both sustainable and resonant.
Created a visibility plan that balances impact with energy—building recognition without burnout.
Outlined messaging pillars so future content consistently reflects their voice and values.
The Result
They left with:
A clear articulation of their new brand direction and how it builds on what came before.
Messaging pillars and a positioning statement they can carry into any platform or conversation
A visibility plan aligned to their capacity and goals.
Renewed confidence that their next evolution can be strategic and deeply aligned—not rushed or reactive.
The Landscape — Seeing the Whole Business at Once
"I’m still riding the clarity from our session. Seeing the whole business mapped out in one place—how the parts fit together and feed each other—was exactly what I needed. It made decision-making clear: I know where the momentum is and exactly what to prioritize next. I left not just with insight, but with next steps I’m excited to take, and a team that’s ready to move."
Client
A founder-led education and training company generating $250–500k annually, offering direct delivery, a certification program, and licensed content.
Why They Booked the Session
The company had grown in several directions—running its own programs, certifying practitioners, and licensing content to partners. All three were valuable. But the founder wanted clarity on which path to prioritize for sustainable growth, and how the different parts of the business could work together instead of competing for her attention.
She booked The Landscape session to:
See the business as a single, connected system rather than isolated offers.
Identify which parts of the business create the most momentum.
Find a focus that would allow the business to grow without her being in every detail.
What We Did
Over two hours, we mapped the business into a flywheel—a visual model showing how each part fuels the next:
Charted the core spokes: marketing and audience growth, recruitment, onboarding, and partner support.
Identified the strongest lever for revenue growth.
Located energy leaks—activities that weren’t feeding the flywheel.
Clarified the founder’s highest-value role (not the constant operator of the wheel).
The map made it clear where to invest focus, what to simplify, and what could run without her direct involvement.
The Result
The founder left with:
A bird’s-eye view of the business—every moving part in one place.
A clear decision filter: if it doesn’t move the wheel, it’s not a priority.
Confidence in licensing as the growth engine, with other offers positioned to support it.
A short list of operational gaps to close so the licensing spoke turns smoothly.
Relief that growth could come from momentum, not more personal output.
The Container — Building a Business That Holds Growth
"Our two-hour Studio Session gave us the clarity and structure we needed to move forward. We mapped where our systems are working, where the friction is, and what’s ready to evolve. The facilitated approach connected what we’re doing now with where we’re headed, making it easy to see our priorities and next steps. We left with a plan to build the kind of structure that supports our growth, strengthens our team, and creates more space for the work only we can do."
Client
A founder-led health services company generating $1–2M annually, supported by an experienced operations manager.
Why They Booked the Session
This company had the right team in place and a major initiative underway: developing a proprietary software platform to replace their labor-intensive, spreadsheet-based systems. The goal wasn’t just efficiency—it was multiplying capacity without multiplying headcount, and creating a licensable product that could open a new revenue stream.
Their core operations were strong, but many day-to-day decisions—both operational and service-related—still landed on the founder’s desk. They booked a Container Studio Session to:
See their business structure clearly, including where it was holding and where it was under strain.
Ensure the new platform would strengthen—not disrupt—their service model.
Create a decision-making map so the founder could focus on vision and growth rather than daily problem-solving.
What We Did
Over two hours, we shifted between the high-level view and practical action steps:
Mapped the full workflow from client intake through service delivery, pinpointing where the founder was still pulled into the process.
Clarified decision ownership, defining which calls could be made independently, which should be escalated after action, and which needed approval before action.
Translated real-world scenarios into first-draft frameworks for escalation, hiring, onboarding, and service transitions—so the team had reference points instead of starting from scratch.
Placed the new platform inside their proven delivery model, ensuring it would enhance current systems while creating a foundation for licensing.
The Result
The leadership team left with:
A clear understanding of how their current systems could support both ongoing services and a new technology-driven revenue stream.
A short list of high-impact frameworks to develop first, freeing the founder to focus on strategic growth.
A decision rights map to speed execution, reduce bottlenecks, and build team confidence.
Alignment and renewed momentum for a season of growth grounded in documented philosophies—not just founder oversight.
The Palette Cleanse — Resetting the Go-To-Market System
“We are beyond pleased. The GTM system gave us a foundation we simply could not have created on our own. It’s sharp, detailed, and tailored to how we actually work. The clarity around our flagship offer and the sales flow is exactly what we needed, and our partners are already leaning in with excitement. This is the kind of foundation that will serve us not just for this launch, but as we scale into future offers as well."
Client
A product and engineering consultancy with deep technical expertise and a track record of building for household-name clients.
Why They Booked the Session
Delivery was strong, but their offers weren’t landing in the market. Referral conversations converted, but inbound consult calls stalled—not because the solutions lacked value, but because the positioning was diffuse and the sales flow inconsistent.
The partners knew they didn’t need more hustle; they needed a system. They came to The Palette Cleanse session and a follow-on Go-to-Market Sprint to:
Sharpen a single flagship offer and position it clearly for executive buyers.
Build a modular GTM system that aligned sales, marketing, and delivery around one story.
Generate sales momentum with a repeatable, conversion-ready framework.
What We Did
In a two-hour strategy session, we clarified the single flagship offer this team would lead with—an accelerator designed for companies under executive pressure to fix fractured product and delivery.
Over a two-week sprint, we built a clean go-to-market system around that offer, including:
Offer Narrative & Positioning: a clear articulation of the pain, transformation, and differentiators.
Messaging Framework & Brand Guide: tone, language anchors, and messaging pillars for consistency.
Sales Page Copy: an end-to-end landing page ready for conversion.
Email Campaign: a 5-part sequence bridging education and urgency into consult bookings.
Video Sales Letter (VSL) Script + Micro-Landing Plan: a story-driven sales asset tailored for executive buyers.
Diagnostic Scorecard: a quadrant-based tool to help prospects self-identify pain points.
Call Application Flow: structured intake for filtering and qualifying consult calls.
GTM Map & Flywheel: a visual system connecting marketing, sales, and delivery.
The Result
The team walked away with:
A flagship offer narrative sharp enough to cut through noise and speak directly to executive buyers.
Messaging, sales copy, and email assets that could be put into play immediately.
A complete VSL script and landing plan to anchor their campaign.
A diagnostic scorecard and call application flow that made consults easier to qualify and convert.
A GTM map and flywheel that showed how marketing, sales, and delivery connect as one system.